Frame the audience question.
Use research to understand audience behavior and the opportunities it creates for entertainment brands.
CONSUMER RESEARCH / BERKELEY BAFA
Get closer to
the audience.
Research for entertainment brands, connecting audience behavior with practical content and growth recommendations.
700+survey responses · IGN
20+interviews · IGN
10recommendations · IGN
IGN ENTERTAINMENT / AUG–DEC 2025
Audience insight
at scale.
Senior Consultant · Contract, through BAFA
I led mixed-method consumer research, combining 700+ survey responses with 20+ interviews.
The work informed ten strategic recommendations for branded content, creator collaborations, and acquisitions. Findings contributed to the Generations in Play 2026 Audience Insights Report.
Read the published report ↗Combine different kinds of evidence.
Bring interview context into conversation with patterns in the survey responses.
Make the recommendation usable.
Translate findings into specific opportunities for content, creator collaborations, and business decisions.
ADDITIONAL RESEARCH
Different brands. Specific questions.
ANOTHER PLANET ENTERTAINMENT / JAN–MAY 2026
How can the Castro Theatre attract younger audiences?
Project Manager · Contract, through BAFA
Led Gen Z consumer research and competitive analysis, identifying ten opportunities to appeal to younger audiences. Mapped the creator landscape to identify partnership opportunities, content gaps, and engagement strategies.
APM MUSIC / JAN–MAY 2026
How do discovery and fandom shape audience behavior?
Project Manager · Contract, through BAFA
Designed surveys and focus groups to study music discovery, fandom, and AI’s influence on audience behavior. Synthesized findings into ten recommendations for artist positioning and catalog strategy.
CRUNCHYROLL / BAFA CONSULTING PROJECT
Bring a Gen Z perspective to consumer research.
Student consulting
Contributed to Gen Z consumer research through Berkeley’s Business and Film Association.
These were student consulting engagements through Berkeley’s Business and Film Association, rather than direct employee roles. Client research materials are not reproduced here.